Website Redesign Services
A redesign should fix business problems, not just change colors. We audit what's broken — speed, conversions, outdated design, lost rankings — then redesign around those fixes. Redirect mapping from the old site is part of the job, so you don't lose the rankings you already have.
Website redesign that fixes conversions and speed — with redirect mapping so you keep your rankings.
What You Get
What's included when this service is part of your project.
Audit Before Design
We start by measuring what's wrong: speed, conversions, bounce, search visibility. The redesign targets those problems specifically.
Redirect Mapping
Every old URL is mapped to a new one before launch. Skip this and you lose the search rankings the old site earned.
Content Carried Forward
Good existing content and URLs are preserved and improved — not thrown away and rewritten from zero.
Conversion Fix, Not Facelift
Calls to action, forms, and page structure are redesigned around what visitors actually do, measured before and after.
Performance Reset
Redesigns are where you fix accumulated speed problems: oversized images, bloated themes, dead plugins.
Staged Launch
We launch on a staging site first, monitor the real thing after cutover, and fix issues in the first weeks — not after you notice them.
Our Process
You and your team are essential collaborators — from the very beginning through every last detail.
Discovery & Scope
We start with a call about your business, customers, and goals, then write a scope: pages, features, timeline, and price. You approve it before any design work starts.
Sitemap & Content Plan
We map the pages and what each one needs to say. If you already have content, we audit it; if not, we plan what's needed and agree who writes it.
Design
Wireframes first, then visual design on the key pages. You review and comment, and we revise — before a single page gets coded.
Build & Test
We build on a staging site you can click through, then test on real devices and browsers, check Core Web Vitals, and fix what's broken.
Launch & Support
We handle the launch — DNS, redirects, monitoring — then keep the site updated and watched. After-launch questions go to the same team that built it, 24/7.
Why Redesign Your Website
An outdated website can cost you bottom-line revenue. A redesign can transform your digital presence.
New, Updated Technology
Technology changes fast. With new, upgraded technology, you can continue to exceed your customers' expectations and stay ahead of the competition.
Increased Sales
A newly designed site brings the opportunity to update your brand and marketing strategy. A redesign focuses on conversion rates and increased sales.
Better Search Rankings
With industry-leading SEO and fast mobile responsiveness, your new site ranks higher on search engine results pages and drives additional traffic.
Customer Trust
Customers want a company they can trust. An outdated website doesn't help instill that trust. A fast, responsive, current site makes all the difference.
Content Optimization
Have your products changed? Does your current site fully describe your company as it exists today? A redesign gives you the ability to update everything.
Outstanding Value
A website redesign brings incredible value to your digital presence, plus the opportunity for additional services like digital marketing, hosting, and maintenance.
What Measured Redesigns Actually Change
Averages from a study of 396 businesses that redesigned, plus the trigger data behind most redesigns.
Sources: New Perspective Design study of 396 businesses; Sagapixel
Frequently Asked Questions
Common questions about website redesign services.
Website redesign is crucial to keep up with changing design trends, improve user experience, ensure mobile responsiveness, and incorporate new technologies. An outdated website can lead to poor user engagement and a negative impression of your brand.
The timeline varies based on the complexity of the project, the size of the website, and specific requirements. A simple redesign might take a few weeks, while more complex projects could take several months. We provide a detailed timeline during consultation.
Redesigns can impact SEO if not executed correctly. We implement proper redirects for changed URLs, maintain essential keywords and metadata, and ensure the site's overall structure remains search-engine friendly throughout the entire process.
Yes. We build on user-friendly content management systems like WordPress, making it easy to update and manage content without technical expertise. We also provide training for you and your team.