Andersen Global
Andersen Global is a premier provider of tax, legal, and valuation services, operating across 170 countries with a network of 2,000 partners and 18,000 professionals. As an independent global firm, Andersen Global serves businesses worldwide, offering high-level expertise across multiple industries. The company is built on core values of best-in-class service, stewardship, independence, seamless collaboration, and transparency, ensuring clients receive trusted, strategic solutions.
Visit WebsiteAndersen Global needed a website that immediately positioned the company as a leading independent global firm. The goal was to create a digital presence that: Captured users’ attention within the first seven seconds (Havenoro’s coined “7-second rule”). Clearly showcased Andersen Global’s expansive reach through a strong visual identity. Enhanced SEO visibility for all 500+ global locations. Established Andersen as a thought leader in tax, legal, and valuation services. Organized content effectively to make navigation seamless and intuitive for diverse business audiences. Increased newsletter subscriptions to their Global Insights publication.
Havenoro executed a comprehensive digital strategy to elevate Andersen Global’s online presence: Global Visual Identity: A bold, corporate, and professional design was implemented, reflecting Andersen’s ability to handle global-scale business. A spinning globe animation was introduced to reinforce the firm’s worldwide footprint. SEO-Driven Content Strategy: The website was optimized for country-specific searches in 500 locations, making it easy for businesses to find Andersen Global’s services in their region. Industries were prioritized in the navigation to improve vertical-based SEO performance. Homepage Optimization: The homepage was meticulously designed to instantly communicate Andersen’s global scale, independence, and core services. Thought Leadership Integration: The content was strategically bucketed into four major service categories, ensuring that visitors could quickly find relevant insights in areas like litigation, corporate law, tax planning, and compliance. Core Values Simplified: The company’s five core values were rewritten into concise, impactful statements, strengthening Andersen’s brand positioning. Newsletter Growth: A dedicated call-to-action for Global Insights was prominently placed, emphasizing the value of staying informed with global tax and legal updates.
The launch of the new website significantly enhanced Andersen Global’s digital presence, reinforcing its reputation as a leading international firm. Key outcomes include: Strengthened Global Brand Positioning: The website now instantly communicates Andersen Global’s credibility and expertise to international audiences. Improved User Experience: Enhanced navigation, structured content, and visually compelling elements have made the site more intuitive for clients worldwide. Higher SEO Visibility: Optimized content has led to higher rankings across multiple regions, increasing organic traffic and expanding the firm’s reach.