Non-Profit & Education

BOCES

Eastern Erie 2-Chautauqua-Cattaraugus BOCES (E2CCB) provides vital educational programs and services to a broad audience, including students, families, and educators. Their website includes information, student enrollment, and community engagement. However, BOCES faced significant challenges with its outdated website, which hindered user navigation, engagement, and content accessibility. Havenoro partnered with BOCES to redesign and rebuild their site, delivering a modern, user-friendly digital experience.

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Objective

BOCES sought a comprehensive website overhaul to achieve the following goals: Streamline Navigation: Simplify site structure to improve accessibility for diverse users. Boost Engagement: Enhance user experience to encourage student enrollment and facilitate information discovery. Empower Staff: Provide tools for BOCES staff to manage content independently, ensuring the site remains dynamic and up-to-date. Modernize Design: Create a visually appealing site that aligns with BOCES’ branding while incorporating contemporary design trends.

Approach

Havenoro adopted a collaborative and data-driven approach to redesigning BOCES’ website: Discovery and Planning We analyzed BOCES’ existing site and user behavior to identify pain points. Using Slickplan, we developed a streamlined sitemap, simplifying the site’s structure to enhance user flow. Through workshops and feedback sessions, we ensured the new site met the needs of BOCES’ diverse user base. Dynamic Website Development Built on WordPress, the redesigned site features a custom dynamic page builder, enabling BOCES to create and manage pages easily. Key functionalities include: Jump Links for seamless navigation within pages. Sticky Widgets to highlight critical resources. A custom event plugin that allows users to filter events by category. Collaborative Design Process To maintain alignment with BOCES’ goals, we held weekly or bi-weekly calls to share progress and gather feedback. By designing core pages and training BOCES staff on the CMS, we empowered them to build additional pages independently, optimizing project costs. Modern Visual Design We incorporated BOCES’ signature logo and color palette, enhancing it with dynamic visuals like video backgrounds, fixed scrolling sections, and fullscreen graphics. These elements modernized the site while connecting strongly to BOCES’ brand identity.

Impact

The redesigned BOCES website offers a vastly improved user experience: Enhanced Navigation: Users can easily access essential resources, from student and family services to staff directories. Improved Engagement: Dynamic features like program-specific enrollment forms and event filters streamline user interactions. Operational Efficiency: The intuitive CMS allows BOCES staff to manage content effectively, ensuring the site remains fresh and relevant.

Results

+80%
Increase in Sales Inquiries
+56%
Increase Time on Site
100%
Client Satisfaction