Healthcare & Wellness

CCI Health Services

CCI Health Services is a community-based healthcare organization offering comprehensive medical, dental, and behavioral health services.

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Objective

The objective of the new CCI website design was to make it more modern, user-friendly, and accessible to a broader audience. The primary goals were to attract more donors and patients by providing an easy-to-navigate platform with relevant information about the organization’s services, events, and news. The Brandtenders at Havenoro also were tasked with making the website multi-lingual, ADA compliant, and meet the communication thresholds for the organization’s patients and donors.

Approach

The Brandtenders at Havenoro approached the redesign of the CCI website just like all of their web design projects: They started with research!  The team analyzed the existing website, identified its strengths and weaknesses, and created a sitemap and wireframes for the new design. The team used a traditional hospital color palette for consistency and placed mini-icons throughout the website to make it visually engaging. As a nonprofit, our Brandtenders know donations are critical. Brandtenders created a donation section highlighting what contribution amounts would mean to the organization and how the donations would help people. This section also was brought into one place to streamline the donation process for the donors.  CCI’s other target audience is its patients. The patient section was streamlined to simplify the ways to find schedules and contact information. Brandtenders made sure the website was easy to navigate and vistors could find the sought-after information. The website’s multi-lingual feature also was a priority. Havenoro made sure the website could be translated into different languages to cater to a broader audience. The imagery on the website was also carefully chosen to represent the various demographics that CCI serves.

Impact

The redesign of the CCI website has improved the organization’s outreach and services. The website’s modern design, user-friendly platform, and accessibility features have made it more appealing to donors and patients, and it has provided a better digital gateway to the organization’s services, information, and events. The website’s multi-lingual feature and UserWay widget have added additional functionalities to assist users, making the website more accessible to a larger audience, including those with disabilities.  

Results

+80%
Increase in Sales Inquiries
+56%
Increase Time on Site
100%
Client Satisfaction