B2B & Professional Services

IBM/Unica

IBM/Unica delivers advanced marketing automation software, enabling businesses to create, execute, and manage marketing campaigns across multiple channels, enhancing customer engagement and insights worldwide.

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Objective

IBM/Unica partnered with Havenoro to create a new website that captured the company's unique value proposition and showcased their services in an engaging way that resonates with their target audience in the b2b & professional services space.

Approach

Havenoro's team conducted thorough brand strategy workshops with IBM/Unica's leadership to craft a user experience strategy. We designed and built a completely new website positioned for growth, striking a balance between showcasing services and portraying a human element.

Impact

Havenoro created an engaging modern website with rich user interactions that increased time on site while driving business inquiries and establishing IBM/Unica as a leader in the b2b & professional services industry.

Results

+80%
Increase in Sales Inquiries
+56%
Increase Time on Site
100%
Client Satisfaction