B2B & Professional Services

Merrill Lynch

Merrill Lynch, a Bank of America company, offers wealth management, financial planning, and investment services, serving individuals, families, and businesses globally with personalized strategies to achieve financial goals.

Visit Website
Objective

Merrill Lynch partnered with Havenoro to create a new website that captured the company's unique value proposition and showcased their services in an engaging way that resonates with their target audience in the b2b & professional services space.

Approach

Havenoro's team conducted thorough brand strategy workshops with Merrill Lynch's leadership to craft a user experience strategy. We designed and built a completely new website positioned for growth, striking a balance between showcasing services and portraying a human element.

Impact

Havenoro created an engaging modern website with rich user interactions that increased time on site while driving business inquiries and establishing Merrill Lynch as a leader in the b2b & professional services industry.

Results

+80%
Increase in Sales Inquiries
+56%
Increase Time on Site
100%
Client Satisfaction