B2B & Professional Services

Mott Corporation

For 60 years Mott Corporation has engineered filtration and flow control products for a variety of industries, with specialization in porous metal filters.

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Objective

Mott Corporation engineers partnered with Havenoro to redesign and update their Corporate/Product website with a better user experience strategy, internal search system, and production configuration.

Approach

Havenoro met with Mott Corporation stakeholders to understand their complex product offering and manufacturing process. As per our process, Havenoro engaged in a detailed technical discovery process. Strong UX design and site IA was required to adequately portray Mott’s technical product offering. Havenoro created a new modern engaging design, Custom Product Configurator, Improved lead gen through interactive forms, easy to find Product specs and newly created Resource Center.

Impact

Havenoro created an engaging modern website, feature rich in user interactions, including a custom Product Configurator, easy to use Resource Center and greatly improved lead generation.

Results

+80%
Increase in Sales Inquiries
+56%
Increase Time on Site
100%
Client Satisfaction