New Leaf
New Leaf Wealth provides financial planning and investment management for clients across the United States. The site's job is to make a broad set of planning services feel approachable.
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Website design and development services for New Leaf were provided by a professional website design and development company. All trademarks, logos, and content belong to their respective owners.
The homepage uses a bright illustrated ladder that maps goals, retirement, estate, risk, tax, cash flow, and investment planning into one visual sequence. The effect is less intimidating than a typical wealth-management site, and the service paths stay easy to follow.
The planning ladder. It gives the firm a memorable visual metaphor and helps a visitor understand how the services fit together before they book a conversation.
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