RubberForm
RubberForm is the exclusive U.S. manufacturer and seller of premium recycled rubber safety and traffic products.
Visit WebsiteRubberForm partnered with Havenoro to elevate their digital experience and improve the path to conversion. Their goals were to: Clearly communicate that they are the exclusive U.S. provider of authentic rubber safety products Replace an outdated quote cart system with a more direct, sales-driven experience Introduce a simplified checkout flow to complete purchases post-sales call Enhance brand perception with a sleek, modern website aligned with 2024/2025 UX/UI standards Incorporate dynamic visuals, including video and motion design, to boost engagement and drive brand recall
Havenoro implemented a user-first, design-forward strategy to modernize RubberForm’s digital ecosystem and streamline their sales process. Website & UX/UI Design Reimagined the entire website with a clean, professional, and modern design language Integrated motion elements and video backgrounds to increase engagement and reinforce visual storytelling Refined RubberForm’s existing logo and introduced a custom photographic footer that amplifies brand consistency across the site Conversion-Focused Structure Retired the legacy quote cart system in favor of strong CTAs that direct users to connect with sales reps Built a streamlined checkout flow designed to complete purchases post-consultation Simplified navigation and user flows to prioritize speed, clarity, and conversion Collaborative Execution Maintained a close feedback loop with RubberForm’s internal team throughout the project Applied award-winning UX/UI and CRO best practices to ensure the site performs as well as it looks
The redesigned RubberForm website now reflects the brand’s leadership and product quality, offering a modern, conversion-oriented experience from first visit to final sale. Key upgrades include: A refreshed brand identity that instills trust and authority A fully modernized user interface that meets today’s digital expectations Clear conversion pathways aligned with RubberForm’s sales strategy A more engaging, professional platform that sets them apart from overseas competitors