Stone-Tile

Following a slowdown in online sales and order volume, Stone Tile approached Havenoro looking to reenergize their e-commerce performance. The main goals of the project were as follows: Increase customer acquisition and conversion rates Generate more sample requests to feed the sales pipeline Grow e-commerce revenue through paid media and email marketing Improve overall site performance and reduce bounce rates

The project began in July 2024, with campaigns launching on August 1. We took a full-funnel approach—mapping the customer journey, building custom landing pages, and executing a multi-channel performance strategy that targeted users at every stage of consideration. Brand & Audience Strategy Researched B2C and B2B personas: income levels, buying triggers, and search intent Developed strategies to move sample buyers to full-size purchases Created segmented journeys for architects, designers, and homeowners Landing Page Development Built landing pages by product category to match search and ad intent Enhanced UX for better engagement and conversion rates Paid Media Execution Google Ads: Rebuilt entire account, fixed Merchant Center issues, segmented by region/language Meta & Pinterest: Focused on new arrivals, promos, and retargeting sample buyers Organized campaign structure to A/B test audiences, creative, and offers Email Marketing with Klaviyo Built abandoned cart and sample-to-sale flows Post-purchase automations for reviews, referrals, and social shares Designed a flexible new master newsletter template for ongoing use Retargeting & Conversion Tactics Created custom audiences for sample purchasers Launched performance-driven retargeting to convert into full orders Technical Improvements Identified major site speed issues with Magento PWA setup Delivered performance recommendations to reduce load times and exits

Through targeted advertising, thoughtful email strategy, and smart retargeting, Havenoro helped Stone Tile recover from stagnant sales and hit record-breaking performance in Q1 and Q2 2025.  Additional impact included: Increased sample-to-sale conversion rate with dynamic retargeting Strengthened full-funnel marketing across search, social, and email Boosted brand visibility through high-performing creative and offers

Results